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Writing note

Write a first paragraph that earns the next ten seconds

Lead with the client’s decision and one credible reason to keep reading.

May 21, 2026 · 4 min read

Remove the warm-up

Generic greetings and biography delay the useful part. Start where your understanding intersects with the client’s immediate problem.

Earn credibility precisely

Use one relevant proof point instead of a catalogue of capabilities. Precision is easier to trust than breadth.

Keep reading

More proposal thinking when you need it.

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